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In April 2016, Facebook launched its Messenger Platform. It’s a service allowing businesses of any size to create an engaging consumer experience through custom chatbots (bots). Powered by artificial intelligence, chatbots allow brands to interact with consumers in a conversational tone via automated messages in real-time. Flash forward to today. Facebook Messenger has 300,000 active chatbots engaging with more than one billion users. Every month, businesses and consumers exchange more than eight billion messages, making Messenger the world’s largest mobile messaging app. Using bots, consumers can ask questions, schedule appointments, subscribe to content, purchase products, track packages, and learn more about a company. According to ManyChat, Messenger is currently in a prime position to become the world’s number one marketing channel. And, by 2020, 80 percent of businesses will be using Messenger bots for customer-centric interaction.
Gartner, predicts by 2020, 85 percent of business will be conducted without ever interacting with another human being. So what do these statistics mean for B2B marketers? By implementing Facebook Messenger into a low-cost, high-return B2B marketing campaign, brands have a bigger opportunity to engage their audience, turn prospects into leads, and build long-lasting business relationships. Here are three Timeshare Owners Email List Messenger marketing strategies you can use to help streamline your marketing automation and grow your business. Build Relationships Fifty-three percent of people are more likely to shop with a business if they can message them directly. And 56 percent of people would rather message than pick up the phone and call. So let’s face it, B2B agencies have to work harder than their B2C counterparts on building a connection with consumers. Facebook is the number one social media platform for B2B marketers, and that makes Messenger a convenient channel.
By using it, you can let consumers know you’re intent on creating a personalized, one-on-one interaction with them. Programming enables the bots to speak in a conversational tone and interact like humans. And because of that, consumers are more likely to trust them. Messenger allows consumers to connect with businesses and receive immediate answers to questions about customer support, products, services, and can even schedule meetings. Bots respond immediately, and in real-time, so there is no waiting on hold over the phone or for email support to respond. Using this feature helps brands provide better customer service and delight customers creating brand loyalty. Broadcast Your Content Engagement on Facebook Messenger yields an 80 percent open rate and 20 percent click-through rate. Compared to email’s nearly 19 percent open rate and eight percent click-through rate. Larry Kim, the founder of Mobile Monkey, the World’s Best Facebook Messenger Marketing Platform, states, With five to 10 times the open rates and zero to 20 times the click rates, Facebook Messenger marketing could be a game changer for your brand.
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發表於 2024-4-30 15:00:33