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These could be e-books, reports, guides, case studies, or similar content, but again, it must be enticing and interesting enough that the consumer will want to provide their email address in order to access that content. Most of the time, once a consumer provides their email, they are sent an email with the requested content, or it automatically opens in a new page or downloads to their computer. Offer Rewards or Incentives Everyone wants discount codes, first looks at sales, or freebies, so incentivize your opt-in forms by offering people something tangible if they sign up.

These could include: First purchase discounts. Premium subscriber discounts. Promo codes which are Photo Editing Services also good for tracking . Giveaways encourage customer retention while also attracting new ones . Spin to win. Rewards programs/clubs. Be a Thought Leader Are you a reliable source for industry-related information? Are you a leader in your industry? Authority in your space? When you are, people want to hear and read what you have to say. This also makes them more likely to follow you and willing to subscribe to your content.



Be active on social, blog, and engage with other relevant industries and leaders regularly. Take Advantage of Subscription Opportunities There are some logical places where it makes sense to ask for an email address, such as during a retail checkout process. Pop ups on landing pages when visitor is idle for a certain period of time or a banner on your campaign landing pages are other options. However, be sure to avoid overusing these opportunities because you could be more intrusive or annoying than encouraging.