You should put important words at the beginning of the line

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Product page from fotomundus with camera accessories fotomundus.de suggests other relevant products to the user that they might need in addition to a camera body, such as a battery or a memory card. 4. Meaningful structure of a product description As a rule, it is recommended to structure product descriptions as follows: Title/headline with product or item name. Ideally, you should also mention a USP. Teaser that describes the product and names its key benefits/USPs. Product information with all relevant product details (preferably in list form for greater clarity) Product description from braun.de Headline and teaser of a product description from braun.de .


Further product details can be found on the Braun product page below: Further product Special Data information on a product page Product information at braun.de Tips for copywriters Through the clever design of product texts, users perceive crucial information better: Put important things at the beginning of the text.  When making bullet point lists, place weaker arguments in the middle and stronger ones at the beginning and end. 5. Well-structured product descriptions No product page without a heading : mention the name of the product here and list its main features (model, dimensions, color…).




For longer product texts, subheadings are recommended: they make it easier to read and tell users what the sections are about when they skim through them. Use lists with bullet points : They make it easier for users to skim the product description. You can also clearly summarize the most important facts about your product. If users see a long, unstructured text on a product page, it will put them off. A clear list, on the other hand, is quickly scanned - and the user already has powerful arguments in his head as to why he should order the product here.