Technological segmentation has become essential;

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Market segmentation by value involves a customer analysis that involves determining the most loyal customers; in this way, the company will know exactly which are the most profitable customers and, implicitly, which are the customers with low purchasing power. Depending on the elasticity of demand, there are certain situations when price segmentation is recommended . This type of segmentation involves grouping the target audience according to the consumers' financial income. In a market where demand is price sensitive, it is advisable to adopt a more aggressive sales strategy, where the emphasis is on discount.


In the case of a market where the target audience is not price sensitive, a sales strategy with an Phone Number Data emphasis on product quality and other elements that can justify the high price is recommended. Segmentation according to generations represents the division of potential customers according to the generation they belong to; there will always be discrepancies between generations and, precisely for this reason, it is recommended to implement communication and positioning strategies according to the generation to which customers belong; for example, segmenting the cosmetics market can easily be done by generation, as consumer needs and wants vary by age.







Seasonal segmentation is an extremely effective method that aims to promote and place certain products or services in the seasons intended for their use; for example: globes are promoted during Christmas, and chocolate bunnies during Easter; seasonal segmentation can be successfully applied in the segmentation of the tourist market, where the promotion of holiday destinations is done according to each period of the year. Technological segmentation has become essential; it is necessary for the marketing department to identify what type of devices the potential customers use, what systems or programs they use, and last but not least, what applications they use most frequently.