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What type of reviews or feedback have you got fromcustomers? What is engagement like for your email campaigns? How are yourtargeted paid campaigns performing? Have you changed or optimized your SEOstrategy for customer search queries? These types of questions will help youdig into what’s changed over the past to months. We all know customer behaviorsand preferences change quickly, so it’s up to you to research, plan, and try topredict to drive engagement. Top tip.


You can use ChatGPt to create buyerpersonas alongside audience research data by using Ubersuggest or SparkToro. AIis not another new website or social media network, it’s a tectonic transitionalmoment. We’ve had a few moments like this in business history, and Cameroon Phone Number List I thinkwe’re on the precipice of one now.Jim Lecinski, Kellogg School of Marketing atNorthwestern University Increase ROI Return on Investment ROI is a crucialmetric for marketers. It measures the profitability of an investment and letsyou know whether a campaign or tactic has been successful. That way, you canramp up marketing activities that give you a positive ROI and abandon thosewith a negative one. Knowing the ROI of social media and content marketingactivities can be particularly helpful. Some ways to increase or improve ROIare: Set goals Track related KPIs Identify areas of improvement Develophigh-value and relevant content Use different channels Improve user experienceUse automation tools Tracking ROI across channels will help you identify whatreally drives revenue rather than focusing on vanity metrics. Make sure to dothis on a regular basis to keep on top of activities. Top tip: Tools such as.



Google Ads and Meta use conversion data and audience insights with  to the people most likely to convert. When setup correctly and you undertake strategy refinements, testing, and optimization,AI-powered campaigns can drive better performance. Build a Digital MarketingPlan for using AI Being able to research, plan and implement a digital strategyis a sought-after skill across industries. With our certified Digital MarketingStrategy & Leadership course you will know how to manage marketing activitiesand explore customer experience, analytics, communication, budgeting and how todrive business performance. Enroll today!