Improving the effectiveness of advertising

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Please refer to the hints displayed at the bottom and try to get as high a rating as possible. Once you have finished entering the information, click the button at the bottom left of the screen.to the nextPlease click on the. Select keywords Enter one word per line for the keyword you want to distribute , specifying the "Match Type" . Setting keywords " Match type " is used to control the distribution range of advertisements, and there are three types as shown below. match type Setting method Ad display target Partial Match Example of input as is: Keyword Search for content related to specified keywords phrase match Example of enclosing in double quotes : “keyword” Search that includes content with the same meaning as the keyword Perfect matching Example of enclosing in square brackets : [keyword] Search for exact meaning or intent of keywords (Reference: Google Ads Help " About keyword match types ") memo Broad match tends to show ads for unintended keywords, and is often not cost-effective. If you are a beginner, we recommend starting with "phrase match" or "exact match" and then trying it out when you feel the need to expand your scope.


Other settings Other settings include ``Region,'' ``Language,'' ``Audience,'' and ``Network.'' For example, if you list of phone numbers provide a service that is specific to a specific region, you can narrow down the areas to which your ads are distributed. Regarding "Network," by default, ads are distributed not only on the "Search Network (Search Results)" but also on the "Display Network." Since the purpose of this article is to display advertisements in search results, I will show you how to disable them. STEP 1 networkClick. network STEP 2 Include Google Display NetworkUncheck thecompletionPlease click on the. Uncheck Include Google Display Network STEP 3 to the nextPlease click on the. to the next Set bidding strategy Here you will set your bidding strategy. In recent years, automated bidding has become the norm. elements that are importantconversionIt is recommended that you do this.



In addition,Target CPALet's also set it. Enter the amount you would like to spend to get one conversion .to the nextPlease click on the. Setting a target CPA memo If you set a goal amount that is too low, you may miss clicks that lead to conversions, and your total number of conversions may decrease. As the name suggests, the target CPA is just a target value. The actual cost per conversion (result) may be higher than the amount specified. (Reference: Google Ads Help "About the Target CPA bidding strategy" ) set a budget Set your average daily budget here . The predicted number of weekly conversions is displayed, so you may want to use it as a reference. Enter your average daily budget Please note that the distribution results may exceed the average daily budget set here on some days, but the "Monthly Expense Maximum" mechanism will adjust to the average value.