When people search for information about

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This doesn’t include the time it takes to find visual content or publish articles through a content management system. Moreover, it only considers written articles. Visual content, social media, downloadable assets and videos are now standard procedures in online marketing, each requiring a significant investment of time that marketers can’t always afford. In order to produce diverse content at a rate that encourages people to return to the site and makes an impact on search visibility, marketers need a team dedicated to content.


This is exactly what a complementary content strategy does. With the addition of content producers, overall, Learning Center content is now responsible for: 48% search result America Cell Phone Number Listvisibility 50% of total clicks from SERPS Refine search queries (&SUCCESS) Nearly two years after implementing this strategy, approximately 27% of website traffic comes from the Learning Center. insurance coverage, they find these articles in the search results and they click through to the website to learn more.




Switch to Insurance Learning Center This is what goal completion is all about. Approximately 51% of visitors who converted on the site (taking an action such as requesting a demo, contacting a sales rep, etc.) interacted with Learning Center content. One reason this ratio is so high is that the brand has a huge call to action right below every blog post that asks readers to take action. The form is easy to use, engaging, and provides instant gratification.