Valentine’s Day — How to Prepare Your Online Store?

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Did you know that 62% of internet users are in some kind of relationship? According to a survey by Think With Google, people who are in relationships — regardless of the format — take advantage of the date to give gifts to those they love. These are good reasons for you, as a digital entrepreneur, to start preparing your online store!

5 Tips for preparing your online store
Just as physical stores off page seo service create different programming on special dates, you can also prepare your online store with the right tactics to engage your audience.

Thinking about this will expand your possibilities and, consequently, increase your chances of generating more profit. After all, every good entrepreneur likes to take advantage of seasonality and use it to their advantage!




1. Study your audience
Start by doing an in-depth study of your audience. This involves going beyond what you assume you know, and actually looking for data that supports your hypotheses about demographic and behavioral information.

You can analyze your website's metrics in Google Analytics and go far beyond age, gender, and region. You can also find results on other topics that attract your audience's attention, their market area, and much more.

In Facebook Audience Insights, you can also see similar data and even categories of pages that they like most about different segments — which gives you the opportunity to discover topics that are relevant to them.

2. Create a personalized plan
After finding out a lot about the people who follow your brand, it's time to put it into practice! The tip is to create a planning document and put your e-commerce actions on paper.

This step is the second because it is only possible to think of assertive tactics if you know well the people who will interact with them.

For example: if your audience is quite modern and you use very traditional romantic language or ideas that follow the same line, it may create a feeling of strangeness and even rejection.

3. Develop a specific look for this campaign
If you're thinking about preparing your online store for the most romantic date of the year, it's important to think about a visual for your campaign. After all, colors and shapes make all the difference.