What is Threads app and is it necessary for business?

tasnuba12312543

When Twitter began to fail a couple of months ago (not without the help of a new manage Meta reacted quickly and decided to occupy a niche. And on July 5, it showed us the fruits of their efforts – Threads.

It’s a social network for posting short Twitter posts. Posts can be issued in threads, that is, they can be associated with each other, as on Twitter. And there are also functions of a retreat and quotes, comments.

    Threads is part of the Instagram platform, so when registering, you can pull all the data from the social network, subscribe to your subscribers.

Plus left the usual interface, a single tape with subscriptions and recommendations, the ability to publish up to 10 photos / video and 500 characters of the text. And shopify website design  cool that all notes can be shared in Stories, it helps to attract an audience to your account faster.

    INTERESTED FACT. In just 5 days of its existence, Threads registered more than 100 million users. This is an absolute record! Prior to that, the record holder in terms of growth was the neural network ChatGPT.

Where does that popularity come from?

In 99% of cases, the new sites do not gain momentum, but there is confidence that it is not about Threads.

There are many reasons, and here are the main ones:

    The format of text content (not in the context of Instagram) is increasingly gaining popularity. Telegram is proof of that.
    A social network from Instagram, which means there is a lot of trust.
    This is a great way to communicate with your audience in the “here and now” format. You don’t have to waste time shooting and editing complex videos, making a series of Stories or Cruel posts.
    The format itself and while the lamp of the site creates a coziness, the atmosphere where “all their own” gathered. While idealized Instagram accounts for many users of the social network cause an inferiority.
    If we compare all the work of SMM-specialists with the preparation of text and visual content for different social networks, just posting on Threads is like a vacation trip



Does the business need it?

Digital marketing involves endless testing of advertising sites, so in a couple of days more than less large brands there will definitely be.

As for small businesses, time will tell. In any case, let’s experiment and try the new!

Authors: Vlada Bursch, copywriter ZIEX.BY; Daria Tour, Head of SMM ZIEX.BY