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intuitive and that it converts in a few seconds. Landing page et inbound marketing Remember, to start your lead generation strategy , you must first define your persona . The goal is to perfectly know the target we are addressing. Vital information to assimilate is the issue of your persona in relation to your offer . Then follow the 4 stages of the Inbound Marketing methodology explained below in images: attract convert is to attract interested Internet users to your website / blog using: relevant content that addresses your prospects' challenges, an optimized website, a natural referencing strategy (being well positioned on Google in relation to strategic keywords),
to your social networks, to (non-commercial) advertising . Once you Mayotte Email List have successfully attracted the Internet user to your site, you are almost at the ultimate goal: converting this stranger into a qualified contact. A landing page designed to take action It is important that your landing page is seen and understood directly. The goal is to make your persona want to take action. Keep in mind that it must be optimal and meet a unique and specific goal ! You must therefore encourage conversion to the offer you are promoting. To achieve this, here are some reflexes to adopt in order to make your landing page attractive and intuitive: Set a catchy title . Make a summary of the offer you are putting forward , for example (a guide, an online conference,
an event, a demo or better still an appointment request...). Highlight the content with an impactful/catchy visual , for example if it is a white paper, add the book in miniature or even a job offer, a photo of your team. Set up a form to convert. The essential Call to Action (or CTA) , to match your objective with a clear message and design.
promoting a service, you can rely on proof such as a customer testimonial or a video. Because a visual example is essential, here is one of our landing pages, download one of our customer case studies
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發表於 2024-5-15 17:32:59