They are also called growth marketers

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Growth hackers use creative, innovative, and low-cost strategies to help companies acquire new customers and retain existing ones. , but growth hackers are not simply marketers (marketers). Anyone involved in the development of a product or service—such as a product manager—can become a growth hacker. He has 360° online marketing knowledge, he is creative, he has programming ideas and innovative economic strategies. Additionally, he knows how to use tools like AdRoll, Optimizely, Trakio, BuzzSumo, Click to Tweet, OptimizePress or AdEspresso.



Growth Hackers are passionate, curious and analytical: Focus on strategic hypotheses Buy Whatsapp Number Data related to business development, prioritizing and testing innovative growth strategies Analyze and test to see what works Additionally, Growth Hackers know how to prioritize growth, identify acquisition pipelines, Measure success and find the right experimentation and development strategies. Growth hacking is at the intersection of marketing, technology and data. The key differences between growth hacking and marketing are as follows: Goal If traditional marketing mainly focuses on promoting the brand and increasing sales, growth hacking aims at overall business growth.





Therefore, this last activity can be performed at all sales stages (all stages of the sales funnel). While product marketing involves promoting and selling a finished product, growth hacking goes a step further and helps companies improve their products to meet customer expectations. Expertise Indeed, today's marketers must not only run campaigns but also measure their results both online and offline. But even then, their expertise is limited to marketing.