Search engine placement

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The strategy you use and the content you generate but you do not have the possibility of accurately measuring whether you are on the right track or not. Investment breadth Investment expenses are also different regarding these two positioning tools. As we have already said, SEM is a paid tool, the user has to make an investment in the search engine to be able to generate their campaigns. SEO, on the other hand, does not require economic investment but rather


creative investment since good positioning is achieved naturally and Bolivia Mobile Number List thanks to search engine algorithms. These two strategies are also differentiated by the location they have in search engines. Publications that have an SEM strategy generally appear published at the top of the portal or on the right side and are often identified as advertisements. As for SEO posts, they appear in the central area of ​​the page. Keyword management The keywords and published content also vary depending on the Digital Marketing tool used. In the case of SEM positioning, it is much simpler because there are no limits to choosing the keywords to use and





in terms of content, it must be more precise and related to the chosen keywords and a structure that denotes sales intention. In the case of SEO, there are limitations in terms of the number of keywords to choose to achieve good positioning and in terms of content, it is essential to have quality material that is interesting and attractive to the reader. 12 essential concepts to create an SEM strategy ADVERTISEMENT 1. Adwords It is a Google tool that allows you to do paid advertising online. You can create ads to appear in Google search results or on web pages that